Social Media Marketing
Social Media Marketing for Businesses
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.
With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.
Social Media Marketing for Small Businesses: Learn Social Media Marketing 101
This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.
What is Your Plan?
Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.
Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?
What are your goals?
Social media marketing can help with a number of goals, such as:
Increasing website traffic
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences
Only by establishing your goals can you measure your social media ROI.
Best Social Media Marketing Tips: Learn Marketing with Social Media
Here are some social media marketing tips to keep you on the right track across all your social media campaigns.
Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Facebook marketing social media
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.
Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter-social media marketing
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.
YouTube for social media
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!