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Social Media and SEO

You may assume that social media promotion and search engine optimization have nothing to do with each other when it comes to ranking your website. This cannot be farther from the truth. Social media will help your SEO activities by:

1. Building your following

When Google is determining domain authority, it considers the following that you have on social platforms. A following of 20,000 rather than 200 will help your site rank, considerably.

2. Earn shares and become popular

When you post viral content on your social networks you can become popular on search engines as well. That’s because when you post awesome content that builds your following you get attention from the search engines like Google and your content will rank well for associated search queries.

3. Optimize posts for search

Google and Twitter recently became partners, which there is a possibility that your tweets will show up in Google searches. Simply put, it does pay to optimize your twitter posts for search. Even if a tweet doesn’t show up on the results’ pages of Google when you optimize it using brand-relevant keywords, at least you should be able to cement your reputation as a thought leader on social in that particular area.

4. Principle of reciprocity

Engaging with other businesses online is really good for the health of your website. In the event that you are looking forward to optimizing your site for local searches, you can try to engage with other businesses that are similar to yours. One of the rules of social media is the old adage: do unto others as you would like them to do to you. Therefore, when you share the other businesses’ content and comment on their profiles then they should do the same for you. This helps to grow your audience. Even the search engines learn to associate you with those other brands that you engage with most frequently.

5. Let people know what you are up to

The best way for your website to rank is to be active. Share content on social media regularly and let people know what is happening on your website, including new blog posts or deals. And it is not enough to share the content just once. Depending on your posting schedule, you can share the link on social media several times – perhaps three times a day on Twitter and several times on Facebook. The more actively you produce content, and share it on social, the better your chances of ranking on search.

Social Media Marketing

Social Media Marketing for Businesses
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual.

What is Your Plan?

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

What are your goals?

Social media marketing can help with a number of goals, such as:

Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences
Only by establishing your goals can you measure your social media ROI.

Best Social Media Marketing Tips: Learn Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.

Facebook marketing social media

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.

Pinterest

Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.

Twitter-social media marketing

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.

YouTube for social media

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!

 

LinkedIn Profile on Google

Here are 4 Tips to Get Your LinkedIn Profile in Google Search Results

1. Complete your profile

The number one way to rank in more search results is to provide more information with a complete profile. LinkedIn does a great job prompting users to fill in each section with details. Ensure your profile strength says “All-Star.” If you need more help creating a great LinkedIn Profile check out my LinkedIn Profile Quick Fix video course.

2. Customize Your Public Profile URL

Go to your LinkedIn profile view and at the bottom of your profile header, you’ll see your current URL for LinkedIn. Click on the little wheel to edit it. From there a new window will open your public profile, the version other LinkedIn users see when they are not connected with you yet. Look for the box in the right side column that says ‘Customize your public profile URL’.

 

You’ll then be presented with options to edit your actual URL. If available, use your first and last name (not your company name). This is how people search for you. If your name is not available it means that someone else has already claimed it. Try to add a hyphen (-) in between your first and last name or maybe a middle name.

3. Make your profile public !

Get Your LinkedIn Profile in Google Search Results

Even Google likes LinkedIn profiles. If you do a search for someone’s name and they have a good presence on LinkedIn, chances are that the link to their profile shows up in the top 10 search results. BUT… unfortunately when I work
with clients I often discover that their settings were wrong and they had their public profile visibility completely turned off. So please go and check those settings right now. Here’s how:

  • Edit Profile mode
  • Click on ‘Edit’ next to the public profile url in the top section of you profile
  • On the right hand side make sure that ‘Make my profile visible’ is selected

4. Display your full last name

In order to have a public profile you need to be willing to display your full first and last name.